The YES network is only a couple of years old. The real money is made in marketing. The New York Yankee logo is priceless.
Steinbrenner has built up the organization and made it worth what it is today. He runs the Yankees like a business.
Love him or hate him you cannot deny Steinbrenner is an incredible businessman.
If you are talking MLB merchandise then that money goes to the players. The people who crossed the picket line don't get any of that cash.
Steinbrenner does not run it like a business. He runs it to win championships.