I thought you were going to say that the NY Times should simply dump all its attempts to provide content and convert all its paper output simply to "all toilet paper, all the time"..... but they would still be too expensive and too uncomfortable compared to Charmin, so maybe the Crossword puzzle idea is their best option....
NYT close to another 52 week low, even as the Dow was up nearly 100 points today...
http://finance.yahoo.com/q?d=t&s=NYT