A company that sells vastly overpriced merchandise that appeals to a too-trendy-for-you hipster crowd that simulatenously wants to look cool while being too dim to figure out how to use a normal PC.
What's Apple?
A company that sells a superior product, to an appreciative crowd, that not only knows how to use a normal PC but realizes what a waste of time it is to deal with dullards who can not get over their weird fascination with a product that is inferior and just plane crappy. You are now named "Yugo Boy".
LOL see #16 and #18
Or the company that invented the personal computer.