One was of a woman who called and could not get her computer to work, not matter what they did. Over the phone, he walked her through all the steps and then realized that she might not have it plugged in. So, to save her some dignity, he said "Is this the model with the rabbit ears?" and she said no, and he said, "Oh, well that's your problem, this model has to be plugged into the wall to work. Can you check that?" Yep, not plugged in.
LOL... it sure has evolved. It's effect on the advertising/publishing industry since 1989... has been mind-boggling.