my guess is the number of Hezzie dead is pretty close to 900 by now.
Media bias, do they care? No.
Will it affect their business goals? Possibly somewhat.
They're not dumb, they've simply shifted and refocused towards their core target audience. They'll enjoy residual credibility for a while longer until the marginal folks finally realize that they're getting tainted product. Then MSM will be left with their faithful customers, much like the National Enquirer.