The article is just so much philosophical masturbation.
Compare with the old radio stations - at one time, one could hear Sinatra, the Beatles, Cream, Marvin Gaye, Andy Williams, etc - ALL ON THE SAME RADIO STATION. Those days are long gone. Today, boys and girls, we have stations that cater to individual tastes and genre. You want country music - fine. But you won't hear it on the classic rock station. The internet is no different. The major news outlets are still coasting on a dynamic that long ago disappeared - the days when there were only 3 (three) channels to watch on TV, and they got to dictate what we watched. So, they are pissed off. Boo-hoo, cry me a river.
Bahahahaha! Lovin' it.