Rush was goofing around about signing up with them today. My guess is the show just got a big-dollar ad buy from EHarmony and this is part of the deal to excite interest.
"My guess is the show just got a big-dollar ad buy from EHarmony and this is part of the deal to excite interest."
This makes it more believable and this way it makes sense -- it's all for publicity.
Yep, that's what I think too. A clever marketing ploy.