This is PR Stage I: Acknowledge mistakes but be vague enough to not pin yourself down to any specific actions or words.
PR Stage II acknowledges as little as possible, but involves addressing the mistakes in general terms (he won't admit to specific remarks, just "unfortunate, anti-Jewish remarks"). He issues specific apologies and hopes it's enough. It probably will be because time will have passed.
Don't expect to see him as an actor again, though.
No one was better at getting out ahead of these things that the Clintons. Put it all out there, on a Friday. And intimidate the heck out of anyone who dares challenge you.
The Kennedys are pretty good too.
PR..they live by it, don't they? As public apologies go- it was eloquent- right up to the point where he DIDN'T include Jews.
What's that quote...Who you are speaks so loudly I can't hear what you say?
That's about where I see him- what he did NOT say speaks volumes about him.
"I apologise for whatever you personally believe I might have said." MG