You don't get it. Read the article. ID proponents do want both sides heard, but forums like the LA Times are only presenting one side of the issue!
Uh, so? Assuming this is true (which I don't particulary question) The Discovery Institute itself is at least equally one-sided.
Do you expect something different than that the "controversy" will be engaged principally by controversialists?!? (Especially since it's NOT a genuine scientific controversy, but instead almost entirely a popular one.)