Well put. I hope Irey spends that same 100 days blanketing the district with rallies, speeches, phone canvassing, signs and door hangings that say "Where's Jack?"
Mitch McConnell won his 1984 race for the U.S. Senate in Kentucky by doing almost exactly that against his Democratic opponent, incumbent U.S. Senator Dee Huddleston. The only ads anyone remembers from that race were McConnell ads that featured a guy being dragged all over the place by a pack of bloodhounds, while the narrator intoned on and on "Where's Dee? He's not here in Kentucky. Maybe we'll find him in his office in the Senate. (Cut to shot of bloodhounds dragging guy down the street in front of the Capitol.) Nope. Not here. Maybe here in Florida, where he attended a lobbyists' conference where they gave him umpty-ump thousands of dollars for a 20-minute speech? (Cut to shot of bloodhounds dragging guy all over a beach.) Nope. Maybe here in Aspen, where he went to another resort as a guest of a special interest lobbyist? (Cut to shot of bloodhounds dragging guy across a snow-covered landscape.)" etc. etc. etc.