Posted on 07/25/2006 6:04:57 PM PDT by abb
Time Warner's Time Inc. subsidiary said Tuesday that it will end publication of Teen People magazine with its September issue, although the company said it will continue operating TeenPeople.com.
"We're looking at…what makes sense for the Time Inc. portfolio," spokeswoman Ali Zelenko said. "We decided it made sense for this brand to live on on the Web."
The move echoes similar moves elsewhere among teen-oriented titles. Hachette Filipacchi Media shuttered ELLEgirl magazine with its June/July issue, although it is continuing to operate the Web site www.ELLEgirl.com.
In October 2004, Conde Nast Publications purchased the assets of teen-oriented YM and closed the magazine, although it kept alive YM.com.
Subscribers of YM magazine were switched to Conde Nast's Teen Vogue. As a result, Teen Vogue saw its total paid circulation surge 142% in 2005 to 1.41 million, according to the Magazine Publishers of America. Total paid circulation for Teen People, which began publishing in January 1998, slipped 0.7% last year to 1.53 million.
Ending publication of Teen People will affect about 50 employees, some of whom have already found jobs elsewhere at Time Inc., Zelenko said.
The closing of Teen People follows Time Inc.'s elimination of 105 management jobs in December, and its announcement in January that it planned to cut about 100 more jobs
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Time Inc. to suspend print version of Teen People
Financial Times
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Teen People, one of the first major magazines to be launched simultaneously in print and on the web, on Tuesday said that it would suspend its print operations.
The decision, which was taken by Time Inc., is another sign of the migration of readers – particularly young ones – from the printed page to the internet. It could precede similar changes at other Time Inc. publications, according to people familiar with the matter.
Ann Moore and John Huey, president and editor-in-chief, announced the changes in a memo to staff on Tuesday in which they pledged to invest in TeenPeople.com, citing its growth and promise.
Time Inc. is the world's largest magazine publisher, and has earned a legendary representation as a consistent generator of cash for Time Warner. Yet it is now struggling to retain readers and advertisers in the internet era, something that has raised concern among senior management.
Some of its biggest titles, including Sports Illustrated and Fortune, last year suffered double-digit declines in advertising. As a result, the division has been trying to reinvent them on the internet while also experimenting with new, web-only publications, such as Office Pirates, a humor site.
The latest move is expected to affect 50 jobs, although Ms Moore and Mr Huey said that they would try to relocate as many as possible within Time Inc. Amid complaints from shareholders, Time Inc has already undertaken three rounds of layoffs since December that have eliminated 450 jobs.
Teen People was launched in 1998 as an extension of People, the world's most profitable magazine. Its initial circulation of 500,000 more than tripled to 1.6m in 2001. But it has since cooled to 1.45m.
When asked about other Time publications adopting a similar strategy, a Time Inc spokesman said: "We are always looking at all aspects of the portfolio."
Copyright 2006 Financial Times
Teens are ain't no people.
one less worthless piece of garbage that decreases the IQ of teenage girls.
According to the writers at people magazine, every woman is a victim, no matter how much they created their own messes.
I see firings @ Time Warner. I see layoffs. I see nothing but good news...
It took that many people to cut and paste teen oriented articles from People Magazine?
and the forest heaved a hugh sigh of relief...
Another inane rag - its a good to see another one go down the tubes
I knew a couple of people that made the list one year. Both were good looking. One was a pleasant young lady. The guy didn't even stop cheating on his wife during the honeymoon.
Now where will I get all of my real news?
I guess its back to Kurt Loader at MTV.
Why should he stop cheating? He is a member of the beautiful people club.
Hugs!
Things be changing there at Time Warner.
Hell since they sidelined Ted Turner, now they are kicking the Braves to the curb as well on TBS.
Never thought that would happen.
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