Probably a shakedown artist (like a Jesse Jackson) of Hezbollah wanted protection money from the Beruit hotel associations.
The Ambassador Hotel is being hung out to dry as proof of what will happen if you don't pay.
CNN pipeline : Haifa - "12 rockets hit three locations"
I am thinking the Ambassador is where the press is staying ... Hez wants IDF to off the press, and then incur thier wrath.