Savage revealed what he really cares about this week - ratings. He's almost obsessed with his ratings in NYC. He's giving his audience novelty, keeping them off balance. Never sure where he's going next. In other words entertained.
Savage always reveals what his obsessive little mind is most concerned about at any given minute by what he repeats over and over he doesn't care about.
At the end of the day, it is clear all he cares about is the little wiener itself.