The only thing more intolerable than targeting non-combatants to defeat an enemy, is fighting a "restrained" war, and losing.
I fully agree.
The only way to "peace and negotiations" is to hit the other side until they've had enough.
Unfortunately, the agressors in this case, could care less about their population (much like the evil dictators of the past, Hitler, Stalin, etc..). They don't care about their combatents, their wives, entire families, and even their children (they use civilian structures for war and send their childre off to be suicide bombers). This community unfortunately will never change their outlook and their thinking until they have been totally decimated much like Germany in WWII.