[Zakeet]

I'm pretty sure it's Harry E. Butt -- not Howard.

And without question, a much better title for the article would be, "Tortillas cause Butt trouble."

[sam_paine]

Look out!

[Richard Kimball]

HEB started in Kerrville, Texas in 1905, and the original owner was Charles Butt. His son, Howard, took over the business when he returned to Texas after WWI. It's one of the few privately held businesses that has competed head to head with Walmart, and not only survived but flourished. They have over 11 billion dollars in annual sales, and have started opening stores in Mexico.

When I was a kid, the big joke was that Piggly Wiggly (another regional retailer) was going to merge with HEB and they were going to call it "Wiggly Butt". That one was a big hit with the fourth grade crowd.

HEB issued a non-mandatory recall on the tortillas at significant cost because they thought it was in the best interests of their business and their custormers. They're a very honest and well run organization.