[Hendrix]

"Hollywood wasn't making any money off the DVDs these guys were producing."

I know Hollywood did not make money of the sanitation. What I mean is they would sell a DVD that they would not have sold if it were R rated because buyers who want non-R rated movies will opt to buy the sanitized version from them.

[durasell]

Yes, selling R and PG/G versions of their movies would increase their market. That's what they want. They're a business. They want more people to buy their DVDs. That's why they release "Unrated" unedited versions of material and R rated versions.