[Hendrix]

"Probably not because it increase their market and adds value to their product."

If that were true, then Hollywood would not mind what is being done now. Hollywood could sell more DVDs if it made sanitized versions, but it refuses to do so based on principal (that no one dare change their art). Hollywood will try to block any technology that allows a buyer to skip parts of its movies. Watch and see.

[durasell]

Hollywood wasn't making any money off the DVDs these guys were producing. Movies are sanitized all the time -- with permission and royalties paid -- for airplanes and television and foreign markets. It's not a major profit center for them, but it's still a profit center.