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Good post. I can certainly see the argument for rentals. To me that is a no brainer. However, if someone buys a DVD and pays to have it cleansed and does not show it to the public, that should be legal. If someone buys the DVD from a company that has already added this service to the DVD and it is not showed to the public, that should be legal too (even though it probably is not) because there is no practical difference between the buyer buying the DVD and having the DVD sanitized versus buying it with the service already in place. I admit that I did not read the case--only the article.

By the way, my bet is that if there is technology that will sanitize DVDs (i.e., on the DVD player), Hollywood would lobby congress to block it even though a buyer of a DVD has the right to alter the DVD for his or her own use.