[DustyMoment]

"I'm not so sure that the whole issue really is one of commercial avoidance," Shaw said. "It really is a matter of convenience--so you don't miss your favorite show. And quite frankly, we're just training a new generation of viewers to skip commercials because they can.

Dude, get a clue. People avoid the commercials because they HATE them!!! You block our means of fast forwarding past them and two things will happen - 1) consumer backlash like you won't believe and. 2) a cottage industry developing and selling add-ons that allow consumers to bypass the block you put on the DVRs.

[longtermmemmory]

remember these executives are still trying to figure out where the 18 to 45 year old males went.

They have no male audience.

Men don't watch commercials.