I knew the difference in the quality of German beers versus domestics long ago. Heck even my home-brews are better than a lot of domestic and Mexican, Jamaican, etc. trash imports.
Good beer should be kept cool and out of the sunlight, never pasteurized.
Anyone ever drinking 6-8 German beers in an afternoon-eneving time frame knows the difference versus 6-8 Buds, or Millers, or Coronas, or PBR, or Coors, or Rolling Rocks, etc., etc. for the same time frame.
It's simple: The knowledge of real beer and its taste(s) versus pasteurized beer laced water with added fillers, esters, ketones, straight alcohol, etc.
They make some really good beer in Mexico, Pacifico is my favorite. My wife like Modello.
Any of you ever go here?:
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http://www.realbeer.com/discussions/index.php
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Lots of great discussion!!