I dunnooo ... looks like Gauthier when he was on "Get Smart"! :)
What I remember from an instructor somewhere in the past who taught about propaganda:
Lie. The bigger the lie, the more likely it is to be believed.
Keep repeating the lie. The bigger it is, and the more often it's repeated, the more likely it is to be believed.
Keep on lie. Get outrageous with the lie. Outrageous lies cover up other lies, and create the likelihood that the first lies will be believed.