[Hendrix]

"Drivers get paid by the case delivered. If the bottling plant ships directly to a Wal-Mart warehouse, bypassing the local distributer, the driver gets hurt."

And the American consumer wins with lower prices by cutting out unnecessary middle men and costs.

[Bryan24]

"American consumer wins... "

Eventually, Wal-Mart will force Coca-Cola to stop using distributors for their products and ship direct to Wal-Mart.

When that happens, some of the distributors will go out of business. Then, Coca-Cola becomes harder to find. Coke will lose market share.

If Coke tries to buck Wal-Mart, they yank their product off their shelves.

Coca-Cola is the loser in this.