Kind of dumb if you ask me. I have no problem with businesses trying to grow profits by providing menus in other languages. This offends me as a capitalist.
I don't see how this is offensive. Multiple language menus are nice if you have a very cosmopolitan clientele, but if you don't, why bother? When I was in Japan, the best places with food had Japanese only menus. Either you learn to read it or go someplace else. That's part of capitalism too: you don't have to accept ALL clients. It's your business, run it as you see fit.
How much do you think the free publicity Geno is getting is worth?
Dumb like a fox, though I'm inclined to believe he is sincere. Hey, its his business (he's a VERY successful capitalist, in case you didn't pick up on this) and he can do whatever (within reason) he so desires.
Personally, I think he's hit on a "winner."
And oh yes, when I was living in South Jersey (in 70's and 80's) had a few of Geno's and Pat's. Kind of hard to choose which is better.
Give me one of each--and damn the Food Police!!!
ping