Isn't that the whole idea when one is trying to sell a product that is being distributed nationwide? I believe its called marketing.
There are things she says/writes purely for shock value. She is not a gifted writer, and definitely not a gifted speaker. In this repect I don't see her much differently from cheap tabloids screaming for attention.
Judging from some of the dialog and response on this thread, I think Ann's approach is working. Her writing is very provacative. So provacative in fact that people who normally agree begin debating, e.g. evolution.