You're right about that. This controversy will help to sell Ann's book.
But I think it will also have the very positive effect of piercing the armor of the so-called Jersey Girls. They have been getting a free ride for waaaay too long. The MSM will gather 'round to defend them one last time, but I think this pretty much puts an end to their political utility.
It almost seems like a set-up for everyone. Ann Coulter gets publicity for her book. The "Jersey Girls" get a little extra attention. The talk shows get ratings.
However, It's hard to believe the MSM would deliberately promote Ann's book ... unless it's published by the conglomerate that owns the TV network, too ...