Posted on 06/06/2006 7:23:15 PM PDT by editor-surveyor
WOOHOO!! I've been surprised because I've found a number of people I know who have been willing to do this. Once I spit out the "he's been replaced with some anti-war liberal guy who..." people are convinced. No one can believe that KFBK would do this to the conservative listernship here.
Your comment about there being no ratings at night was not one I would concur with. Williams had a huge audience. I was a regular listener and never fully appreciated how big his audience was for an evening program!
He may have had the largest night-time audience in Sac, but whether he did or didn't doesn't change the fact that night time radio has little effect on a station's revenues or overall audience.
As far as KTKZ's numbers are concerned, I don't know how specific day parts show up, but overall, KTKZ was running behind KCTC, as a Music of your Life station, and now as Air America.
As I said before, KFBK is #1 because of Rush. The only thing the PD has to worry about is whether or not the balance of the programming is good enough not to drive listeners away.
To prove the point, most stations are driven by the morning show, with the total audience declining as the day goes on. But practically from the day he started on KFBK in 1984, Rush's show has consistently outrated the morning news.
KFBK has been my antidote to Liberal poisoning via the air waves for probably two decades on vehicle trips in N California. This is really sad.
Click here, then choose Sacramento.
This move doesn't look too smart.
It's about maximizing profits. Making just "a little bit more" money. Beating profit targets, etc....
A Program Director would be run out of the business if he accepted that "ah heck, I'll make 90% of my station revenue from Rush" - because if that was all that mattered they'd sell you the time for free after 7:00 PM, and they don't (I've been with a couple clients/organizations who have bought that time).
That said (and here's where I agree with you) he has nowhere near the analytical acumen of a Hewett, Medved, Limbaugh, Prager, or Ingraham.
Don't mean to drag this on, (besides, I'm celebrating Zarqawi's descent into Hell, as I'm sure you are) but, in fact, stations virtually do give the time after 7 away "free". They do this with packages that include spots in the evening to "flesh out" the schedule, and keep the "average" of the spot cost down. It's called ROS, or run of schedule, which means, generally, that you buy the entire day, 5 AM to 12 midnite, and the spot rate is less than if you bought a specific day part such as AM or PM Drive, or in KFBK's case, the Rush Limbaugh show.
Rarely have I ever seen someone specifically ask to buy time after 7, although I'm sure it's been done.
You're right, however, that stations want to maximize profit, and in my first post on this subject, I said the reason for Williams release was money. I stand by that, and in fact, a month ago, when the Bee first reported that Williams was gone, I think money was the cited factor. I don't know what difference in salary there is between Williams and Maiman, but I suspect that Williams was getting to be high maintenance in a lot of other ways, and I also suspect he may have come with some baggage from the manager who had originally hired him (now departed from KFBK)
Bottom line, income revenues won't be affected by this move, and there may be some slight savings in personnel.
That's right!...they apparently fired Mark Williams the DAY BEFORE we obliterated Zarqawi's terrorist meeting with two, 500-pound, laser-guided bombs-on Bullseye!
Great timing, KFBK! A real management coup!
Good night...and Good Luck!!
Years ago the clowns at KFBK put Ward on in the afternoon -- he was gone in a matter of a few weeks.
What do they say about insanity? Doing something over and over expecting different results?
They didn't learn anything from the dismal failure that is Air America?
There is nothing for them to learn; they are not worried about the money, but about the truth.
Mark spouting mainstream American views over such a powerful station was bothering them a bunch. it's all about mind control.
You may be right.
Even when Limbaugh was big (no pun) before moving to New York KFBK used to introduce his Saturday replay as "the worst of Rush Limbaugh."
The guy Limbaugh replaced was fired for saying "Chinaman" -- also a conservative-type and outspoken. Not welcome in a city where the local government, in particular mayor at the time Ann Rudin, tried mightily to rid Sacramento of its U.S. military bases; and the loco PBS station actually broadcast a documentary praising North Viet Nam's "heroic" struggle against American imperialists - on OUR Memorial Day!)
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