We cannot reclaim vocabulary so long as the Left owns Academia and MSM. The Left will always own Academia in a free society and usually the MSM. It is the nature of the employment. Academics do not have a sense of earning money by working for it. They are "awarded" their livings because of their inherent value as intelligent properly educated persons who should be guiding the society as managers and Solons and resent that the society does not reward them more. MSM types share the same mindset but most of them are not quite so insulated and feel to a small extent that they are paid for their work.
I understand that, but will not relent in calling real liberals what they are, and leftists what they are, which is intellectual bankruptcy.