PANASONIC TAKING AIM AT ENERGIZER'S BUNNY

New York Post ^ | June 4, 2006 | ANGELA MONTEFINISE

[ConservativeStatement]

June 4, 2006 -- The pink Energizer Bunny better watch its back.

Electronics giant Panasonic, looking to crack the $4 billion disposable-battery market here, is taking aim at the fluffy-tailed advertising icon.

In an effort to promote its year-old Oxyride Extreme Power batteries - aimed at use in MP3 players and cameras and are supposed to last longer than the alkaline batteries hawked by the bunny - Panasonic launched an "educational" campaign called "Neuter Your Bunny."

[ConservativeStatement]

Ronald McDonald should hope Panasonic doesn't get into the fast food hamburger business.

[Publius6961]

Hey. The solution is simple: if their batteries are better, just slap a punitive import duty on them.

It's the American way...

[Mark was here]

Hey. The solution is simple: if their batteries are better, just slap a punitive import duty on them.

LOL ... American workers and their children should not have to suffer due to unfair competition.

How about a $5 deposit to make sure the battery is returned for proper disposal, with $3 returned to the customer, $1 held back for disposal costs, and another buck for some environmental cause...

[SamAdams76]

Make the batteries cheaper and just not make them last as long. The revenue per battery will be less but they will make it up in volume.

[Extremely Extreme Extremist]

I wonder if there's some way to make batteries with a miniature computer chip in them to power electronics.