I admittedly have a personal issue that sets me off when I see this kind of seld-congratulating pompousness. I was on a flight to west coast when a little girl two rows in front of me had a severe allargic reactions to peanuts.
The pilot paged a Dr. Evanston to the front of the cabin. Turns out that our Dr. Evanston was a Sociology professor who had insisted on placing Dr. before his name.
Fortunately the girl turned out okay, and I can just grump about this.