I predict that heads will soon be rolling at blackrock. After an initial uptick in CBS's ratings due to the novelty/curiosity factor, CBS Evening News will drop into the lower 5 or upper 4 percent range. Ad revenue will fall below its current stagnant levels and CBS may even drop its Evening News broadcast all together in favor of something more profitable. Former News Division head Andy Heywood has seen the writing on the wall and has split for higher ground. New CBS News Divsion head Sean McManus will pay the price for Couric's appointment to the news even though he wasn't the division head when she was hired. And, of course, Les Moonpie, I mean Moonves, will lay the blame for CBS Evening news at any foot but his own. However, he will still have to face the wrath of shareholders so his head may wind up on the chopping block as well.
Meanwhile, the Today Show will lose share with new host Meredith Viera who just doesn't have whatever it is that will click with the morning audience. Someone at NBC will take the fall for her hire. Probable new host for the Today show within a year is Kelly Ripa. Ripa's young, Viera is what...4 years...OLDER than Couric, aggressive, perky, and she has name recognition, all key elements when NBC begins to look for Viera's replacement.