Don't get me wrong, I like what I know of Allen's positions on issues. He seems like a real conservative to me. But selling him to a country that has never heard of him and isn't long on attention to politics, except when current events force something to the front of their limited list of concerns, will not be easy. So is there a hook? A plan? A slogan? A reason that can be boiled down to a water-cooler length comment?
Inquiring minds want to know.