sad that Hanks finally is in a flop, though...
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77 million in the first weekend is hardly a flop. What was it, 250 million worldwide, so they've already doubled production costs (I thought I read it cost 125 million to make). In the first weekend, not bad.
Paying attention to critics is like paying attention to polls. Interesting to talk about buy ultimately meaningless.
$$$ wise, not a flop, maybe. But I hardly think he'll put it high up on his resume.
Rule of Thumb:
Domestic take must equal production plus publicity costs. About half of the take goes to the theaters, but the movie typically "doubles up" on sales, DVD/VHS rentals, and overseas markets.
Overseas markets are much less profitable than domestic ones. England, and to a lesser extent Australia and Japan, is somewhat closer to domestic profitability. (The sheer size of the Japanese market is a plus.)
However, Da Vinci seems to be doing quite well overseas, but will probably do relatively poorly on video/DVD.
First, it will profit via worldwide sales. It will be considered one of the worst of the year. Second...forget about a sequal. Third...Dan Brown made a bundle off the movie deal and can't complain.