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Imagine the bomb this movie could have been if not for the attention brought to it by the public outcry to boycott it. The banned in Boston effect was in play.

I doubt that public criticism had much to do with it. Whether or not WE think the Da Vinci Code is stupid fluff and shouldn't be taken seriously, hundreds of thousands of people do take it seriously. It's sold more than 40 million copies in hardcover and I can tell you from experience in my classes that it is taken very, very seriously by tons of college students, especially female college students. This movie was a blockbuster waiting to happen, as the Left Behind books might also have been had they received the hype, production values and talent behind the Da Vinci movie. True, the book sucks. It was still very popular-- nobody should be surprised that a movie based on it is very popular as well.

Those who have a deep faith should have nothing to worry about as they can easily glean the "fluff" from the truth. I found some interesting statistics from the Barna Group's website (read the Da Vinci Code story on the homepage here).

"I can tell you from experience in my classes that it is taken very, very seriously by tons of college students, especially female college students."

For all those "It's only fiction so get over it" people, I saw a poll of opening night viewers of the movie with the question similar to, "will this movie get you to look at your faith differently?" Among people calling them selves Christian the answer "yes" was something in the 20 percentile. That is frightening. And you are right about the college age crowd being the most impacted age demographic of the book and the movie.