Posted on 05/19/2006 7:12:03 AM PDT by abb
NEW YORK (MarketWatch) -- Newspaper publisher McClatchy Co. (MNI) on Friday said consolidated advertising revenues in April fell 2.2% and total revenues declined 2.4%. The company said that Easter falling in April depressed classified advertising results. The Sacramento, Calif.-based company forecast second quarter advertising revenue will grow in the low-single-digit range
Pinging with TGIF Good News..
Does this make any sense at all? If you were selling an old lawn mower or a used car, would you decide "Well I can't sell it any time in April because one Sunday is Easter." I could understand slightly lower sales that week because some people only have time on the weekend to handle buying or selling something and other plans on Easter might make that difficult, but that would just shift the sales by one week.
ping
Can't become extinct fast enough.
Nor for me either. But there is an argument that they deserve a long, slow, miserable, suffering, painful, lingering death...
Average paid daily circulation declined 3.6 percent in April, and Sunday circulation was nearly 5 percent lower.
Another post coming shortly about TV nets trouble..
The Easter Bunny is getting blamed again for their sorry A$$ed perfomance.
What will be their excuse this quarter, the Gas prices, which are starting to finally fall in California?
"Average paid daily circulation declined 3.6 percent in April, and Sunday circulation was nearly 5 percent lower."
Dang Easter Bunny, really caused problems didn't it?
"Does this make any sense at all? If you were selling an old lawn mower or a used car, would you decide "Well I can't sell it any time in April because one Sunday is Easter."
Craig's List is really hurting the classified ads sales at most Dinofishwraps. Also, making the 62 million GW voters angry has helped with classified ads and other ads.
A dastardly Easter bunny cleverly sticks it to MSM.
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