Home Depot Panders To Illegal Aliens
The Journal News
Maldonado, an immigrant who arrived from Ecuador nine years ago, still has trouble with English. He chooses to shop at Home Depot because he watches ads for the retailer in Spanish on cable TV and knows that when he visits a store he can find someone who will help him in his native language.
Home Depot, the second-largest retailer in the United States after Wal-Mart with annual sales of $81.5 billion, is making its biggest push yet to reach out to Hispanic shoppers
• The Atlanta-based retailer joined with Telemundo to create the first Spanish home improvement TV show, “Mi Primer Hogar” (”My First Home”).
• Bilingual signs are being rolled out in more than 800 stores.
• New culturally relevant products are being developed, including a line of paint called Colores Origenes (”Colors of my Origins”) with a palette designed to appeal to Hispanics.
• How-to clinics are being taught in English and Spanish.
• The Home Depot is partnering with national Hispanic organizations to recruit employees.
http://www.thejournalnews.com/apps/pbcs.dll/article?AID=/20060528/BUSINESS01/605280326/1066
Boy cott!
Partnering or pandering? Life is full of choices, Lowes is one of them!