Hah---interesting. The wave of the future---targeted distribution, underwritten by advertisers.
"Hah---interesting. The wave of the future---targeted distribution, underwritten by advertisers."
This is apparently going on in certain areas. Last month I posted about younger relatives living in a cul de sac in a fast growing and new upscale area of Eastern Contra Costra county, getting direct mail with ads from local businesses and in particuliar the ones they shopped at.
The only people in this cul de sac who weren't getting these direct mail ads were the two subscribers to the Gay Rhonicle and or the Contra Costra Time. The two subscribers cancelled their subscriptions and asked local store managers to put them on their direct mailing lists. Now they are getting the same ads mailed to them as the others were getting.
This should scare the hell out anyone in the newspaper business. These advertisers are bypassing the fishwarps's biased editorials, the Doonesbury comics, the pre written rat letters to the editors and getting their ads to the homes of buyers.