Different strokes for different folks. I love Rothko, but I don't love every other famous modern artist. (Twombly in my opinion is filthy childish grafitti, for instance, and Rauschenberg does nothing for me.)
Rauchenberg's Monogram; Johns The Critic Sees (look carefully at that one: glasses and two mouths, not eyes) and Twombly.
I hesitate to post the Twombly, because I know how Freepers will explode on that one. If you search for images of Twombly, you will see variety in his "scribbles." But I sometimes think the luckiest artists are those who latch onto a major style with a subtle variation, so they can get attention without having to make major creative breakthroughs and all the work (and frustration) associated with that. But I also think that in the long run their art is less likely to be respected.