To marginalize people. The other option is to do as you say, acknowledge that conservatives have a point about the mismanagement of their majority status based upon expectation and promises made from the prior campaign(s).
Look, sometimes people are what they are. Trolls. Or those that have never served to help advance the GOP Majority or conservatism. They deserve to be labeled for what they are.
But on some issues the discontent is real and not the result of "purist malcontents" or Liberals infiltrating FreeRepublic. And I do think some people need to acknowledge that those unhappy have more than one reason to be. That the Republicans have not handled their Majority status well, and at times have seemed to prefer shutting out the voices of their base to coddle people like McCain, NYT's or those that have a bias against Republicans that is unmoveable.
And if the best argument someone has to keep Republicans in power is that they are not AS bad as Democrats, well, that sort of validates the case for those upset does it not? And if that "reason" isn't good enough for conservatives, why does anyone think it'll be good enough for "swing" voters who have no affiliation to party?
Instead of attempted marginalization of people upset it's time a better answer be developed to vote for Republican. because a better answer will be necessary if anyone hopes to bring on "swing" voters to the ticket in the fall.
Case in point, jveritas at least in one dialogue awhile ago did as you suggested with me and I appreciated it. I haven't really reversed my position, but I respond far better to someone that attempts to go beyond the standard, "Democrats are worse".
I do thank you for advocating the namecalling be abandoned and folks instead make the case to vote for Republicans. People upset with the GOP are far more likely to respond to your attitude and a strong argument based on fact, rather than anger that a "Freeper's" vote for the GOP doesn't come by right of birth.
No one is saying there aren't problem within the republican party
But you don't fix the problem by throwing the entire party over the edge and giving control to the liberal socialist democrats
Like a garden .. you don't throw Round Up on the whole garden and kill the the entire crop
You little by little pull the bad weeds
Pick and choose the worst weeds to pull first
For example .. we can still keep control of the Senate and toss Chaffee to the curb.
Play it smart or we will lose the whole battle and everything we have worked so hard for