"AFA initiated the boycott in May of '05'. If AFA KNEW what Ford sales would be in March '06', Ford really should HIRE AFA, don't you think?"
It doesn't take a genius to figure out that a company whose sales are falling at rates of 5-7% and who relies on SUVs and pickups for the vast majority of its sales is still going to see falling sales when gas prices are soaring.... The AFA certainly isn't full of geniuses....
"Being involved with AFA, I would be very interested in some examples of these 'miserable failures"."
That Disney boycott really worked, didn't it? Or how about the boycott of P&G, which really killed its sales. Oh, wait, their sales rose to record levels while you boycotted them. I won't even start on the accuracy of the reports AFA used there....
"That Disney boycott really worked, didn't it? Or how about the boycott of P&G, which really killed its sales."
Disney and P&G were before I joined them but I have no doubt they were effective. It would be a bit of a stretch to say that 18 Christian organizations, with hundreds of thousands to millions of consumers boycotting your products, were not effective to some degree.
Wildmon has said that "the boycott of Disney is now a matter of personal conviction, rather than a matter of AFA ministry emphasis... We encourage people to continue boycotting if they believe that to be the right thing to do."
Its a matter of princple, as such, boycotts should be a matter of personal conviction.
If you support the homosexual agenda, don't boycott. If you don't agree with or support boycotts, don't boycott. Its that simple.