I just saw that commercial this weekend, "Silly little fairy" line and all. I love it! Course, I'm from the Midwest, where we laugh at guys whose wives dress them right out of "Golf Digest" and who walk animals we call "dustmops-on-a-leash".
I think someone was looking to be offended, and sadly Adage published his tripe (do I still have to pay to read their stuff?)
For the highly offeneded-but-terminally-stupid viewers, the commercial is about how tough the new car is. It's (the car) tougher than a biker dude (yep, that's what we see) with a Doberman.
Now someone send this to BBDO so they won't back down.
I saw it for the first time, too! Truthfully, I can't believe they got away with it. But I guess it's kinda like Ahnahld calling guys "girlie men," although it doesn't connote quite the same thing as "fairy" does.