Here in Atlanta, someone actually named a restaurant "Che". I know it means "friend" in Spanish, but they must have been thinking of Guevara. It closed down.
I actually lived in Argentina for 2 years. There, you call EVERYBODY Che'. It's like saying "hey, Mac"... You might say to a friend "Don't give me that b.s., Che'!" It's also used like this: "Che', Carlos, come here!"
The reason Ernesto was called El Che' is because he spoke like an Argentine throughout South and Central America -- Since he said things like, "Che', Fidel, let's kill some capitalist pigs," the NON-Argentines called him The Che'.
OK, history lesson's over. Back to your regularly scheduled programming....
"It closed down."
heh. The eight hour bread line restaurant concept just didn't quite work out in real life I suppose.