I wouldn't be able to make it all the way through without thinking about Powdermilk Biscuits, Lutherans, and communists.
That was pretty cool, the only thing i question is that the tires roll uphill?
It's cool, but really old. I got this six or seven years ago.
ping
I've heard the Japanese are so poor many of them have to eat their fish raw, and instead of potatoes they have to eat plain rice.
Six million dollars could have helped those people.
Either this is dejavu or its a few years old already.
Amazing. Thanks.
WOW!
Posted on FR April 30, 2003 - http://www.freerepublic.com/focus/f-news/903195/posts
Published in the the Telegraph on April 13, 2003 - http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2003/04/13/nhonda13.xml&sSheet=/news/2003/04/13/ixhome.html
___________________________________________________________
At one point three tyres, amazingly, roll uphill. They do so because inside they have been weighted with bolts and screws which have been positioned with fingertip care so that the slightest kiss of kinetic energy pushes them over, onward and, yes, upward. During the pre-shoot set-ups, film assistants had to tiptoe round the set so as not to disturb the feather-sensitive superstructure of the arranged metalwork. The slightest tremor of an ill-judged hand could have undone hours of work.
Cool beans.
I saw an exhibition at the Hirshorn in D.C. about five years ago that included half a dozen of these videos by a particular video artist. I forget who it was, but I'm sure the same guy produced this Honda commercial, or if he didn't, he was copying what he'd seen. Some of the videos were even much, much, more elaborate than the Honda commercial here, and went on for twenty minutes or so.
Here's what Snopes has to say about this.
By doing a google search I was able to determine that the ad is several years old - iMedia Connection listed it as its "creative" of the week May 13, 2003. It was created by Wieden+Kennedy Uk, cost $1 million, features 85 car parts, took 5 months of production and design work and took 605 tries. Link below.
http://www.imediaconnection.com/content/2110.asp
And for additional information including cites see:
http://www.snopes.com/autos/business/hondacog.asp
EXCELLANT
it's bunk...this ad has been around for at least a few years. Back when I first saw the ad, it was listed as having been done in real time - but only took one try..
CGI is an amazing thing. It can make folks think they have seen the real thing....