Cool Honda commerical

http://www.albinoblacksheep.com/flash/honda.php ^ | 04/20/06 | email

[RHINO369]

My high school physics teacher showed my class that (about 4 years ago) and said they got it on the 2nd try. They tought it'd take hundreds. Very cool comerical, I think they'd should have given it air time in the US. Almost makes we wanna buy a rice burned. Now that I think about it GM and Ford make terrible cars, and Chrysler who can actually make a nice sedan is German now right? Screw buy American, next car I buy I'm going to buy the best one that fits my price range.

[GW and Twins Pawpaw]

Possibly, if they were weighted off center.

[Old Professer]

NCLB and every student above average...

[Old Professer]

So's the Eveready Bunny.

[mnehring]

Not just that, but many work so hard and so many hours, that they don't even have time to fish for their own food. They're forced to eat bait!

Have you ever been to Japan, it's not just fish they are forced to eat, but the real scraps of the sea, sea urchin, eel, and their beef is such poor quality that it is almost half fat and they have to feed their cows beer... those poor people.. ::sarcasm off::

[JoeSixPack1]

Does the Energizer Company know about Eveready's Bunny??

[Old Professer]

Shoot, next you'll be telling me that Allstate fired the gecko.

[mnehring]

One thing y'all will get a kick out of is a University in town has an international Rube Goldberg contest to make complex machines like this:

http://www.letu.edu/opencms/opencms/_Other-Resources/photo-journals/rubegoldberg.html

This is fun to visit, it makes this commercial look like kindergarten work.

[OregonTide]

AMEN

[spetznaz]

Amazing. Thanks.

[Lancey Howard]

WOW!

[Eagle9]

The original article is much longer and more informative, with a bit of humor.

Posted on FR April 30, 2003 - http://www.freerepublic.com/focus/f-news/903195/posts

Published in the the Telegraph on April 13, 2003 - http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2003/04/13/nhonda13.xml&sSheet=/news/2003/04/13/ixhome.html

___________________________________________________________

At one point three tyres, amazingly, roll uphill. They do so because inside they have been weighted with bolts and screws which have been positioned with fingertip care so that the slightest kiss of kinetic energy pushes them over, onward and, yes, upward. During the pre-shoot set-ups, film assistants had to tiptoe round the set so as not to disturb the feather-sensitive superstructure of the arranged metalwork. The slightest tremor of an ill-judged hand could have undone hours of work.

[Hoodat]

Cool beans.

[PUGACHEV]

I saw an exhibition at the Hirshorn in D.C. about five years ago that included half a dozen of these videos by a particular video artist. I forget who it was, but I'm sure the same guy produced this Honda commercial, or if he didn't, he was copying what he'd seen. Some of the videos were even much, much, more elaborate than the Honda commercial here, and went on for twenty minutes or so.

[upchuck]

This is at least three years old but still really cool.

Here's what Snopes has to say about this.

[ckstar]

By doing a google search I was able to determine that the ad is several years old - iMedia Connection listed it as its "creative" of the week May 13, 2003. It was created by Wieden+Kennedy Uk, cost $1 million, features 85 car parts, took 5 months of production and design work and took 605 tries. Link below.

http://www.imediaconnection.com/content/2110.asp

And for additional information including cites see:

http://www.snopes.com/autos/business/hondacog.asp

[jokar]

EXCELLANT

[TheBattman]

it's bunk...this ad has been around for at least a few years. Back when I first saw the ad, it was listed as having been done in real time - but only took one try..

CGI is an amazing thing. It can make folks think they have seen the real thing....

[TheBattman]

upon further investigation, I stand corrected (on my own).

[dangus]

Meaning...

the 600+ takes is a gross exaggeration; there was one CGI "seam" of two separate film takes at the one-minute mark; the entire campaign, including placement, was 6 million pounds; production actually took much *longer* than 3 months.