I just change the channel when commercials come on or get up and do something else for a few minutes. Obviously no one HAS to ever watch commercials.
Of course they can just be more creative so that people will actually want to watch the commercials, like they do during the Super Bowl.
That's what I don't like about this technology. Once a commercial starts, you cannot change the channel. You have to wait for the commercials to end, then you will be able to change the channel while the show is on. That means no more channel surfing. If you change channels and hit a commercial, you have to wait for the commercial to end before changing channels again. Or you get to pay a fee so you can change the channel. Don't kid yourself, the TV executives love this idea. Last year, one even said that changing the channel or fast forwarding a VCR was equivalent to stealing TV.
During the daytime I do that (when my husband is not here). I can get things done (change a load of laundry, empty the dishwasher, etc) during the ads. However, if I do that when hubby is here, I'm in great danger of him changing the channel to something weird....like sports!
susie