Sounds like a crock of "S" word to me. Adults can choose what they and their children watch. If it's offensive - turn it off.
I am glad the networks are fighting back. I can't stand the govornment involved in what we watch on the TV. They should shut down the FCC and put that money towards the war on terror or the deficit. While were at it, add the IRS and Department of Education to those that should be shut down. Can you imagine that we have a department that all they do is watch TV and assign fines...what a crock!!!!!
This is especially true, considering the fact that we have the information (ratings) and tools (content-blocking devices) to block any TV content that we don't want to see. What's more, we can regulate our own content regardless of what is being transmitted over the airwaves.
TV Watch, at http://www.televisionwatch.org, addresses this issue very neatly...check it out!