Yeah that makes a lot of sense doesn't it brilliant move if you ask me /s
In thinking of a response to your post, I thought this is most fitting. I remember from when I was a young girl, our preacher quoted this more than once.
Matthew 13:13 Therefore I speak to them in parables: because they seeing see not; and hearing they hear not, neither do they understand.
I think we have more than a fair share around here.