I've seen two great ideas posted on blogs, one here at FR.
1) Take snapshots of the various newspaper headlines about Reiner and use them in campaign ads.
("Do you want to give these people any more taxpayer money"?)
2) Demand that the First5 folks give equal funding to the Beat Meathead folks
to correct the impact of Meathead's propaganda. $23 million could help, huh?
(Not a likely outcome, but certainly the fair thing to do)