OOPS!
See the article in full WITH charts!
http://www.mises.org/story/1955
My bet is that it's the other way around. It's not that the word 'deficit' makes people scared, it's that scared people prefer to justify their helplessness by saying 'deficit' and other scary words.
There are people who want others to support them and they know they can't just say "raise your taxes and feed me". That's why they take America's 'capital surplus', call it 'trade deficit', and scream 'anyone who doesn't feed me is a traitor!'.