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Meet Jane Geek
With women accounting for 50% of technology purchases, Dell, Samsung, and others are opening the door for them
Managers from Dell Inc.'s (marketing and public relations staff flew from their Round Rock (Tex.) headquarters to New York earlier this year to meet with editors and sales reps at a dozen publications. Their mission wasn't too surprising: Get editors to print more about their computers, televisions, and pocketPCs. It was the choice of magazines that was unusual, including Oprah Winfrey's O at Home, Ladies' Home Journal, and CosmoGIRL -- not exactly publications on the company's regular radar screen, despite the obviously large number of women tapping keyboards in offices and cafés. In barely six months, though, Dell's laser printer, plasma TV, and notebook computer were featured as must-haves in gift guides in shelter magazines Real Simple and O at Home. And in August, CosmoGIRL gave Dell's 700m, 4-lb. notebook a "kiss of approval."
(Excerpted....read more here.) How Women and Men Use the Internet: Women are catching up to men in most measures of online life. Men like the internet for the experiences it offers, while women like it for the human connections it promotes. 12/28/2005 by Deborah Fallows
- A wide-ranging look at the way American women and men use the internet shows that men continue to pursue many internet activities more intensively than women, and that men are still first out of the blocks in trying the latest technologies.
- At the same time, there are trends showing that women are catching up in overall use and are framing their online experience with a greater emphasis on deepening connections with people.
- Some highlights from a new report show how men’s and women’s use of the internet has changed over time.
- The percentage of women using the internet still lags slightly behind the percentage of men. Women under 30 and black women outpace their male peers. However, older women trail dramatically behind older men.
- Men are slightly more intense internet users than women. Men log on more often, spend more time online, and are more likely to be broadband users.
- In most categories of internet activity, more men than women are participants, but women are catching up.
- More than men, women are enthusiastic online communicators, and they use email in a more robust way. Women are more likely than men to use email to write to friends and family about a variety of topics: sharing news and worries, planning events, forwarding jokes and funny stories. Women are more likely to feel satisfied with the role email plays in their lives, especially when it comes to nurturing their relationships. And women include a wider range of topics and activities in their personal emails. Men use email more than women to communicate with various kinds of organizations.
- More online men than women perform online transactions. Men and women are equally likely to use the internet to buy products and take part in online banking, but men are more likely to use the internet to pay bills, participate in auctions, trade stocks and bonds, and pay for digital content.
- Men are more avid consumers than women of online information. Men look for information on a wider variety of topics and issues than women do.
- Men are more likely than women to use the internet as a destination for recreation. Men are more likely to: gather material for their hobbies, read online for pleasure, take informal classes, participate in sports fantasy leagues, download music and videos, remix files, and listen to radio.
- Men are more interested than women in technology, and they are also more tech savvy.
Still, our data show that men and women are more similar than different in their online lives, starting with their common appreciation of the internet’s strongest suit: efficiency. Both men and women approach with gusto online transactions that simplify their lives by saving time on such mundane tasks as buying tickets or paying bills.
Men and women also value the internet for a second strength, as a gateway to limitless vaults of information. Men reach farther and wider for topics, from getting financial information to political news. Along the way, they work search engines more aggressively, using engines more often and with more confidence than women.
Women are more likely to see the vast array of online information as a “glut” and to penetrate deeper into areas where they have the greatest interest, including health and religion. Women tend to treat information gathering online as a more textured and interactive process – one that includes gathering and exchanging information through support groups and personal email exchanges. Article from PEW/Internet LED Faucet Light
 Try some waterworks with this blue LED faucet from ThinkGeek (after all, coordinating your interior design is important). Simply attach it to your existing tap, and the blue LED lights will be activated every time you turn the water on. Whether or not you can bring yourself to brush your teeth with water that looks neon blue is "down" to you. But what a night light!!
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 Ooooh, the fun you could have with this little black number, if you're daring enough. The Scrolling Message Bra is one-of-a-kind. The idea is to challenge the viewer not to look at your blinking breast, a challenge set up to fail.
 C'Élégance (pronounced cell-egance) is jewelry for your cell phone. C'Élégance is unique jewelry that you attach to your cell phone. [The] jewelry allows you to personalize your phone so you don't accidentally grab the wrong phone. C'Élégance also offers you the chance to make your phone a part of your fashion statement - not detract from your outfit.
C'Élégance offers 3 different styles Celegant, Celect and Celebrity all of which have the options of extra add-on charms. Read More
 Although my night vision is pretty good, I avoid walking around in the dark for fear of bumping into something painful or falling down the stairs. That's when something like the Brightfeet slippers would come in handy. Weight and light sensors alert the built-in LEDs to come on only in dark conditions. Once you take them off, the LED light shuts off after a few seconds giving you enough time to see your way back to bed. The light easily illuminates up to 25 feet in front of you. Check out their 2006 line that offers their slippers in pink stripes, camo, navy and beige. Read More
 I know you hate fishing through your purse at night for your keys, lipstick or even spare change for that street meter. Fumble no more, thanks the Black Hole Light. This LED light attaches to the inside of any purse, and shines a bright light inside as soon as the bag opens thanks to it's magnetic sensor. (I bet the guys can think of some uses for this one, too! Hmm...tackle box, toolbox...) Read More
Kingmax USB Jewellery
 Kingmax Digital has come up with a range of uses for its tiny Super Stick, including USB jewelry. The tiny memory stick is water proof and thanks to what the manufacturer insists is a "trendy design", it can be worn round your neck on a chain, turned into earrings or hung off a mobile phone charm. Read More
Motorola PEBL in 4 new colours
Motorola's finally announced these. The U6 PEBLs are available in orange, pink, blue and green. The exteriors may be jazzed up but the specs are the same (ie. bog-standard fashion phone feature set). The new PEBLs will be available by July acccording to Moto. I want the blue one, but I wish they had a purple one! Moto PEBLs Colour Press release Real Tools for Real Women
Tomboy Tools pride themselves on providing "quality tools that are chosen for ergonomic features and being well sized for women." Truly a noble cause.
"Real Tools for Real Women"
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