The guys who get rejected after this routine aren't being rejected because they are perceived as 'real men,' though that may be a comforting thought. They come across as weak or needy men.
I don't see this as a "routine." If you really do love someone, you want them to be happy. You want to be around them.
What I see as the "routine" is the "treat them like dirt" deal so that they think you are a strong, masculine person.
I think my point is well made though by the emphasis that you put on the alleged weak stuff. That is how it comes across to a woman, pretty much period. They want a cave man.
parsy, who refuses to pretend to be mean just to get some loving.
If you do love someone, of course you want them to be happy. And there is no reason to treat a woman like dirt, either, in order to be masculine.
A woman most likely than not can't be sexually excited by a man who she percieves as weak or needy. If a man presents himself as weak or needy
There is simply no need to be a caveman or a jerk. There is a whole range of conduct between being needy and being jerky. The best place for a man to be is between those poles, and that's where most women want a man to be, also.
Refusing to act like a jerk is fine, but if a man conducts himself in a way that a woman will percived (rightly or wrongly) as weak or needy, she will rightly reject him. Most women will reject him. That's a good thing.
The dirty truth is that most women don't reject men on shallow reasons, but on substantive ones.